seo content writer // strategist

Twinkl is an online educational publisher with international reach.

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As an SEO team leader working on the U.S.A. domain, I focused on elevating Twinkl's presence online in order to compete with established rivals.

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Content marketing, social media management, blogging, and web copy production fell under my responsibilities. All while leading a team of 12 fantastic digital copywriters.

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The result? Over 9 months, Twinkl U.S.A's blog traffic increased 300% and the number of keywords ranking increased from 24k to 50k.

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Links secured from Teaching Expertise, Santander, UCL.