seo content writer // strategist

Allergy Test wanted to give their blog an overhaul to make it more fit for purpose.

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This meant digging deep into search intent and keyword research. It quickly became clear that going back to basics and focusing on allergies and intolerances would drive traffic to the business. (The clue is in the company name!)

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Writing a blog about why bananas can cause stomach pain seemed like a no-brainer.

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The result? Securing position 5 in the SERP for the primary keyword and providing the springboard for more excellent TOFU content.

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